Your responsibilities

As Online Marketing Manager (f/m/x) (Web & Performance focused), you will combine hands-on operational execution with a strategic business partner role for our business lines and EMEA affiliates, driving and optimizing our digital presence with a strong focus on performance marketing, data-driven decision-making and high-quality content execution across international markets. Your key responsibilities include:

Managing day-to-day website content operations in Typo3, including planning, uploading, quality assurance, publishing and optimization
Guiding content owners and coordinating website initiatives such as landing pages, campaigns and relaunch activities
Ensuring consistent content governance across affiliates and business lines
Improving digital customer journeys by identifying friction points and enhancing usability and conversion
Optimizing landing pages and digital touchpoints to increase engagement and clarity
Owning digital analytics tools to ensure reliable performance tracking and insights
Defining KPIs and enabling stakeholders to translate data into actionable improvements
Driving SEO, GEO and SEA (Google Search, Display and YouTube) in collaboration with agencies and internal stakeholders across markets
Contributing to process optimization, including automation and AI-supported workflows
Collaborating cross-functionally while confidently advising and challenging stakeholders on data-driven decisions

Your profile

You are a strong match if you combine hands-on digital marketing expertise with a performance-driven mindset and strong stakeholder management skills. Ideally, you bring the following qualifications and strengths:

Degree in marketing, business administration, communications, or a related field
Several years of digital/online marketing experience, ideally in healthcare, medtech or another regulated environment
Strong track record in performance marketing, including KPI tracking, data-driven optimization, and a solid understanding of SEO and SEA
Hands-on expertise in CMS platforms (preferably Typo3) combined with solid knowledge of website management, content operations and analytics tools (GA4, GTM, Looker Studio)
Proven stakeholder and project management capabilities, including consultative guidance, the ability to challenge perspectives and a structured, detail-oriented working style
Openness to new technologies, automation and AI-supported workflows
Experience in email marketing and CRM processes is considered an advantage
Knowledge of customer journey optimization or digital behavioural analysis is a plus
Familiarity with portal environments or international web governance would be beneficial
Excellent communication skills in English

Our benefits

We are an aspiring corporate group where respect and trust form the basis for cooperation and communication within Sysmex.

Culture & cooperation An appreciative work environment, open corporate culture, flat hierarchies and an inclusive and caring atmosphere. Working in an innovative and international environmentwith a broad learning and development landscape in our EMEA Campus, after-work events for internal networking
Work-life balance Flexible working through flextime and a hybrid working model (60% mobile working, 40% on-site), 30 days annual leave
Additional benefits Attractive compensation package including Christmas and vacation pay, childcare allowance, capital-forming benefits, subsidy for company pension scheme, corporate benefits, relocation assistance, subsidised lunch in our canteen
Health & wellbeing Subsidized EGYM Wellpass with access to 13,500 studios, plus in-house gym, various sports courses, massages, company medical and psychological care, workplace glasses, and general health management
Mobility Subsidy for the public transport “Deutschlandticket”, free parking, bike leasing via JobRad
Social Responsibility Various opportunities to get involved in different sustainability and charity initiatives, climate friendly and respectful use of resources

Did we spark your interest? Then we look forward to receiving your application with salary requirements and the earliest possible starting date.