Growth Marketing Manager (m/w/d)

Cloover GmbH

Berlin

7.1.2026

Job Details

Unternehmensdetails

This is a key strategic role where you'll own the content strategy across the entire growth funnel. You will have the opportunity to make a significant impact by creating and optimizing content that directly drives user acquisition and activation. If you are a creative and data-driven marketer who wants to see your work translate into measurable growth, this is the perfect role for you.

Aufgaben

🎯 Content & Growth Marketing

Development of a content strategy along the growth/activation funnel
Production of activating content (email, landing pages, paid ads, blog posts, case studies, microcopy, etc.)
Building content frameworks and experiments for conversion optimization
Identification and implementation of new content formats that activate and retain users
Analysis of performance data for continuous improvement

🤝 Close Collaboration with Lifecycle Marketing

Co-creation of email sequences, in-app messaging, and onboarding flows
Creation of content assets that accompany the lifecycle journey
Development of A/B tests to optimize activation & engagement

📰 PR & Communications

Responsibility for the PR area (topic planning, media contacts, drafts)
Development of a coherent, strong brand communication in public
Building thought-leadership content (e.g., reports, data analyses, expert articles)
Writing press releases, statements, and founder messaging

🎨 Content Creation & Technical Skills

Creation of visual assets with Canva & Figma
Building and editing landing pages (e.g., Webflow, WordPress, HubSpot CMS, or similar)
Production of small social media formats (LinkedIn, possibly other channels)
Ensuring brand consistency across all touchpoints

Anforderungen

1-3 years of experience in content, growth, or performance-oriented marketing
Strong sense for copy, storytelling & activating content
Very good understanding of digital marketing structures and growth funnels
Technical know-how in working with CMS systems and design tools
Analytical mindset, data-driven approach
High level of personal responsibility, creativity, and drive to get things done

Team

At Cloover, our mission is to empower 1 billion people to become part of the sustainable world of tomorrow by providing hassle-free access to renewable energy at the click of a button. Join the race to achieve Net Zero and enable everyone to play a role in the energy transition.

We’re building the OS for renewable energy installers, streamlining their operations from financing to working capital management. Our platform enables providers of renewable technologies to offer embedded financing options to their customers, empowering more individuals and businesses to install solar panels, battery storage, EV charging stations, and heat pumps, transforming them into independent energy suppliers.

We aim to make sustainable financing simpler, faster, and more affordable, bringing renewable energy to every household and business.

We are on an exciting growth journey, currently operating in the Netherlands, Sweden, Switzerland, and Germany, with plans to expand to additional European markets in the coming year.

Bewerbungsprozess

Our hiring process consists of three stages: First, you'll have a 30-minute get-to-know call with a team member, followed by a 15-minute conversation with the hiring manager. In the final round, you'll work on a case study together with the hiring manager and our founder.

Relevante Fähigkeiten

KommunikationContent CreationContent MarketingOnline MarketingProjektmanagementDigital MarketingMarketing

Erforderliche Sprachen

Deutsch (Fließend)Englisch (Fließend)

Benefits

Workation

Once a year, we do a joint workation where we combine work with lots of fun and holidays. This year we spent a week in Portugal.

Unbefristeter Arbeitsvertrag

At Cloover, you will receive a permanent employment contract and have lots of opportunities to grow with us.

Mitarbeiter-Events

We regularly find opportunities to spend time together as a team. For example, we often grill homemade burgers for lunch on our own patio or celebrate company milestones together!

Mitarbeiter-Beteiligung

Joining as one of the first 20 Cloover employees means that your equity package is very attractive. You are receiving a much larger VSOP share to compensate for the larger risk you are taking on by joining early. Furthermore, you benefit from a 100x value increase in company valuation if we were to reach unicorn status.

Gute Verkehrsanbindung

Our modern office is centrally located in Berlin Prenzlauer Berg and very well connected to public transport.

Gesundheits-Maßnahmen

All Cloover employees receive an Urban Sports Club M membership and thus have access to a wide range of sports and wellbeing options.

Parkplatz

There are plenty of parking spaces directly in front of our office that we can use.

Freie Getränke

In our office you will find a variety of free drinks, such as coffee, tea or soft drinks.