Brand Manager Milka Bakery (m/f/d)
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride. Also suitable in part-time (80%+)
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
The BM has responsibility for the Milka hero range with strong focus on accelerate growth.
Key Responsibilities:
- Support portfolio management, ensuring execution aligns with the overarching brand strategy set by the Marketing Manager.
- Develop and implement marketing plans, integrating and amplifying European projects while recommending scalable locally-created initiatives when needed to achieve business objectives.
- Analyze consumer behavior, market trends, and competitive dynamics to provide insights and recommendations to the Marketing Manager.
- Oversee a segment of the brand marketing budget, ensuring efficient allocation, spend tracking, and delivery of targeted outcomes.
- Implement the media strategy and develop the integrated marketing campaign across all touch points, ensuring brand consistency, recommending a clear set of KPIs and strong consumer engagement
- Develop the innovation pipeline, including product launches and other product-change or RGM initiatives, working closely with cross-functional teams to ensure timely delivery.
- Collaborate with Category Planning, Supply Chain, and Sales teams to ensure smooth execution of brand initiatives and resolve/recommend operational challenges when needed.
- Work collaboratively within the B&BS marketing team, providing guidance and support to junior team members, while contributing to overall team success.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- University degree: Business, Marketing
- Relevant professional experience in the marketing department & in an international FMCG environment
- Solid experience on guiding teams to success, very good track record on brand building, activation & product launches
- Ability to work with autonomy, Creative and open minded, Organizing and problem solving skills, Analytical and structured thinking; strong presentation and engagement skills
- Skills on computer literacy, esp. MS Office
- English and German fluency