CRM Manager (m/f/d)
We’re looking for a CRM Manager to join our Group CRM Team. In this role, you’ll collaborate closely with our marketing, brand, design, sales, operations, and service teams to shape and deliver impactful CRM strategies that drive customer engagement and business growth.
What you’ll do
- Develop and implement customer journey and lifecycle strategies to achieve business objectives for key customer segments.
- Understand different customer journeys and design tailored communication strategies to match.
- Take ownership of customer communications to increase engagement with our app.
- Create targeted campaigns based on user personas, behavior, in-app activities, and interests to activate and retain customers.
- Ensure activation strategies align with business goals and comply with all legal and regulatory requirements.
- Plan, execute, and evaluate A/B tests, using results to refine and optimize campaigns.
- Monitor and analyze the effectiveness of CRM strategies, applying insights to improve performance.
- Ensure all customer communications are consistent and aligned with brand messaging.
- Collaborate with cross-functional teams and key stakeholders to coordinate CRM initiatives.
- Track market trends and identify new opportunities for customer engagement, presenting ideas to the management team.
- A Bachelor’s degree and at least 4 years of experience in CRM.
- Excellent English communication skills, both written and spoken. German is a plus.
- Minimum 5 years of experience in CRM.
- Basic knowledge in SQL and HTML.
- Proficiency with CRM Marketing Automation software (preferably Salesforce Marketing Cloud, Emarsys, Brevo or comparable platforms)
- Strong analytical skills and proven experience with data-driven decision-making.
- A collaborative team player with excellent interpersonal skills.
- First experience within a digital company is a plus.
- Self-motivated and confident working across multiple teams and disciplines
- Ability to manage multiple priorities simultaneously in fast-paced situations.
- Strong project management skills with the ability to handle multiple projects at once.
Apply for this job
About usYour Benefits - What We Offer
- 30 days of vacation and 5 additional days for training and development
- Maximum work-life balance thanks to hybrid work models, flexible working hours, and workation opportunities
- Training and personal development
- Company pension plan with top conditions
- Support for personal volunteer activities, e.g., in the form of so-called Impact Days (2 per year)
- Always there for you: chilled drinks, fresh fruit, snacks - and of course, your team
- We’re team players at CLARK: you can expect a respectful team environment, cultural initiatives, and shared events
- A wide range of exclusive employee discounts
- You’ll become part of a world-leading insurtech company and join us in revolutionizing the insurance industry.
(These benefits may differ based on the country of employment)
Why CLARK? Because YOU matter here
What makes us special: at CLARK, you can simply be yourself. Our dress code? Come as you are! Because diversity and equal opportunity are more than just words to us - they shape our daily work.
In other words: no matter where you come from or how you tick, as a CLARKee, you’ll experience an open work environment where you can realize your potential, share your ideas, and truly make an impact.
Sounds like your kind of place? Then we’re looking forward to meeting you!