As the SDR Manager
of our German based SDR Pod, you will have the unique opportunity to build and develop a high-performance Sales Development Representative (SDR) team from the ground up. Your primary focus will be on recruiting, coaching, and developing a team of SDRs to drive qualified leads into the sales pipeline. You’ll play a critical role in shaping the team culture, implementing best practices, and fostering a growth mindset within your team. This position requires a hands-on leader who is passionate about personal and professional development and has a proven track record of driving team performance.

Key Responsibilities:

Team Building & Recruitment:

Recruit and build a team of high-performing SDRs from the ground up, ensuring that you hire individuals with potential for growth and development.
Partner with HR and talent acquisition teams to design and implement effective hiring processes for sourcing top SDR talent.
Run our clear and established onboarding processes to ensure new SDRs hit the ground running with a strong foundation.

Coaching & Development:

Focus on continuous coaching and mentoring of SDRs, creating individualized development plans to improve performance and career progression.
Conduct one-on-one sessions and regular performance reviews, offering feedback, training, and actionable insights to help SDRs reach and exceed their targets.
Provide ongoing sales enablement training, including objection handling, product knowledge, CRM usage, and effective outbound strategies (calls, emails, social selling).
Encourage a culture of learning, growth, and open communication within the team.

Strategy & Process Development:

Establish and refine outreach processes, lead qualification standards, and key performance indicators (KPIs) for SDR success.
Analyze and optimize outreach channels, including cold calling, email campaigns, and social selling, to improve conversion rates and the quality of leads generated.
Collaborate with marketing and sales teams to ensure alignment between lead generation efforts and sales pipeline needs.

Performance Management:

Monitor daily, weekly, and monthly performance metrics, identifying trends and areas for improvement within the team.
Establish and maintain a data-driven approach to track team performance against KPIs (calls, emails, meetings set, qualified opportunities generated).
Develop a framework for incentives and rewards to keep the team motivated and aligned with company goals.
Lead by example, conducting live call shadowing, role-playing, and training sessions to keep SDRs sharp and engaged.

Collaboration & Leadership:

Work closely with sales leadership and account executives to ensure smooth handoff of qualified leads and consistent feedback loops between the teams.
Create a culture of collaboration, accountability, and achievement, where the team feels supported, challenged, and recognized for their efforts.
Foster a positive and high-energy environment that emphasizes personal development and career growth.

Qualifications:

Proven experience (2+ years) in an SDR, inside sales, or lead generation leadership role, preferably in a B2B SaaS or technology environment.
Demonstrated experience (3+ years) in coaching, mentoring, and developing SDRs or sales professionals.
Strong understanding of sales processes, outbound prospecting techniques, and sales enablement tools (e.g., CRM, sales engagement platforms).
A data-driven mindset with the ability to analyze and interpret metrics to drive performance improvements.
Excellent communication skills-both written and verbal-and a track record of fostering collaboration across departments.
Experience with building and scaling teams, with an emphasis on creating repeatable processes and strong team culture.
Passion for developing people, with the ability to motivate, inspire, and hold a team accountable.

Preferred Skills:

Experience in building SDR teams from scratch or scaling a small team.
Familiarity with modern sales tools (e.g., Salesforce, SalesLoft, ZoomInfo etc.).
Experience with multi-channel outreach (social selling, cold calls, cold emails).
Demonstrated ability to drive process improvements and develop scalable frameworks.

What We Offer

Competitive salary with performance-based bonuses.
Opportunity to build a team from the ground up and shape the future of the German SDR function.
Ongoing training and professional development opportunities.
Collaborative and dynamic work environment with a strong focus on personal growth.
Pathways to future leadership roles within the sales organization.

#makeitpersonal - Sales Development Manager at MetaCompliance